Puss Reboots: Blog: March 2008: Leadership Brand

Recent posts

Book Reviews:

Bleach Volume 9 by Tite Kubo.
Blind Willow, Sleeping Woman by Haruki Marakami.
The Boarder by Alexander Jablokov.
Brighty of the Grand Canyon by Marguerite Henry.
Count to Ten Piggy Wiggy by Christyan and Diane Fox.
Don't Stand Too Close to a Naked Man by Tim Allen.
Exit Strategy by K. D. Wentworth
Forgive Me by Amanda Eyre Ward.
The Four Ugly Cats in Apartment 3D by Marilyn Sachs.
Flush by Carl Hiaasen.
Frogs by Martin Schwabacher.
He Rents, She Rents by Richard Roeper and Laura Viera.
Hotel Cat by Esther Averill
Immortal by Traci L. Slatton.
The Ka of Gifford Hillary by Dennis Wheatley.
Last Chance Saloon by Marian Keyes.
Leadership Brand by Dave Ulrich and Norm Smallwood.
Lorna Doone (Abridged) by R. D. Blackmore
Lost Pilgrim by Gene Wolf.
The Magnificent Mummy Maker by Elvira Woodruff.
Manhattan is Missing by E. W. Hildick.
The Middle Moffat by Eleanor Estes.
Mommy Hugs by Anne Gutman and Georg Hallensleben.
Neverwhere by Neil Gaiman.
Number the Stars by Lois Lowry.
The Overseer by Albert E. Cowdrey.
Park by Pierre Pratt
Polar Bear, Polar Bear, What Do You Hear? by Bill Martin Jr. and Eric Carle.
Q & A by Vikas Swarup
The Rocky Mountain Moving Picture Association by Loren D. Estleman
Rumple What? by Nancy Springer
Sea Turtles by Emilie U. Lepthien.
The Second Descent by Richard Paul Russo.
Stanley in Space by Jeff Brown and illustrated by Scott Nash.
Take a Stand, Rosa Parks! by Peter and Connie Roop.
Tall by Jez Alborough.
Trucks and Diggers by DK Publishing.
Women & Self-Esteem by Linda Tschirhart Sanford and Mary Ellen Donovan

Miscellaneous:
Kirby Went to the Beach by Sean Sammis

Previous month

Leadership Brand: 03/25/08

In modern business, the brand is king. A company's survival depends on its brand. Dave Ulrich and Norm Smallwood offer Leadership Brand as a method for company leaders to inspire and mentor employees for the betterment of the brand and the business.

Leadership Brand is divided into nine chapters and includes two appendices. The book begins with a fuzzy definition of leadership brand and the difference between leaders and leadership. The remaining chapters show how to make a leadership brand part of the company's operations from creating the "brand statement" to assessing the leaders, investing in leadership, measuring the ROI, building awareness, preserving leadership and finally helping employees internalize the brand.

While Leadership Brand will probably become the next hot business book among managers, marketing departments and human resource departments, reading it made me glad I'm no longer working one of the huge corporations where the brand is everything. Entrepreneurs and managers at small companies probably won't benefit from reading Leadership Brand as most of the case studies and examples are based around huge multi-tiered hierarchical organizations.