What Does the Fox Say?: 07/14/14

I'm not a regular YouTube video watcher. I'm not even an infrequent one. I can count the number of times I watch a YouTube video in a given year on one hand. Videos just aren't my method of choice for information or entertainment via the internet. So when something new and exciting goes viral and it's a video, I'm probably clueless until the phenomena is stale.

Unless it's something a relative is into. In the case of What Does the Fox Say? by Ylvis, I knew the words by heart probably within hours of the video being published because it was on the personal radar of my daughter and her friends.

So by Christmas when the video had become the mantra of many a child in the K-3 range, Simon & Schuster published a children's book with the lyrics and some jaunty illustrations to go with them. The illustrations are rather rustic and folksy and a departure stylistically from the video. The fox definitely has an attitude to go with his Cab Calloway scatting but he's also a bit off putting.

None the less, for the target market (kids my daughter's age) the book seems to be a hit. She's read her copy dozens of times, shared it with her friends, and whenever I'm at the local bookshop, there's always two or three special orders of it ready for pick up.

Four stars

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